Website Clarity Audit — for GTA home service businesses
We check your website the way a customer would. Then we tell you exactly what to fix. Website Clarity Audit, $397.
Serving the GTA
The problem
Ads bring clicks. But few people call. Most home service websites lose callers fast, before they read a word.
The fix
A customer decides in seconds. A clear site shows what you do, where you work, and how to call you.
Free lesson
Open your site on your phone. Answer these five questions. Every “no” is a caller you lose.
Is your phone number visible without scrolling? Tap it. Does it call?
Does the headline say what kind of work you do?
Is your service area named?
Is there one clear button, like “Call now”?
Does the page load fast on your phone?
The audit ranks them fix-first.
Do the math
You pay for the clicks. Your website decides what they are worth.
Result: roughly $___ a month lost to an unclear site. A rough estimate, not a promise.
Your numbers never leave this page. No tracking, nothing sent anywhere.
The fixes
Six fixes we check on every audit. Each pair is illustrative: made-up business, not a real client.
Illustrative example
Illustrative example
Illustrative example
Illustrative example
Illustrative example
Illustrative example
Walk-throughs
Three fictional businesses. What an audit finds, and what changes.
Illustrative walk-through. Fictional plumber. Not a real client.
Dan runs RapidFlow Plumbing in Etobicoke. Most quotes come after 6 pm, but his number is hidden on phones. The audit finds: number too far down the page on mobile, no emergency line, headline reads “Quality Service Since 2010.” He adds a sticky call bar, a “Burst pipe? Call now” line, and a headline that names the work, the area, and same-day service.
Illustrative walk-through. Fictional HVAC business. Not a real client.
Priya runs Northline Heating & Cooling in Mississauga. Her ads bring clicks, but few people ask for quotes. The audit finds: five competing buttons on mobile, no service-area list, and a contact form with eleven fields. She keeps one “Call now” button, names her towns, and cuts the form to name, number, and problem.
Illustrative walk-through. Fictional electrician. Not a real client.
Marcus runs Brightline Electric in North York. Homeowners call, then hang up when they hear he does not cover their street. The audit finds: no service area named anywhere, and the headline says “Electrical Solutions” instead of “electrician.” He lists his towns and rewrites the headline to say electrician, area, and 24/7 emergency calls.
How it works
Three steps. About ten minutes of your time.
Step 01
Book and send your web address.
Step 02
We review your site on a phone and a computer.
Step 03
You get the audit in your inbox within 5 business days.
Audit in your inbox. No guessing what to fix.
Every spot your site loses callers, fix-first to nice-to-have.
The problems shown on screen.
Headline, services, call and contact text.
No hidden terms
We are a new Toronto studio. No client results yet, and we will not invent any.
The ranked report, the 10-minute video, and ready-to-paste wording. Delivered in 5 business days.
More calls, rankings, or revenue. We cannot promise calls, and we will not.
Book a rebuild within 30 days of your report and the full $397 comes off. Do it yourself instead and you keep everything.
One payment
Website Clarity Audit: $397 CAD, paid once. No contract. No monthly fees. No HST added.
You get the ranked report, the 10-minute walkthrough video, and ready-to-paste wording, delivered in 5 business days.
If you book a rebuild within 30 days, the $397 comes off. Rebuilds run $3,500 or $6,500. Care plans run $199 a month.
Questions, answered
One lost job costs more than the audit. The report ranks fixes so the cheapest fixes come first, and the $397 comes off a rebuild if you book one within 30 days.
About ten minutes: book, send your web address, done. We do the reviewing. You read the report and watch a 10-minute video.
Having a site is not the same as having a clear one. The audit checks your existing site the way a customer sees it, and lists exactly where callers drop off.
Fair question. We are a new Toronto studio, so we will not show you a client list we do not have. The deliverables are in writing up front: report, video, wording. No contract, no monthly fees.
Judge us by the work. The audit itself is the proof: specific problems, ranked fixes, wording you can paste in today. You keep everything even if you do it yourself.
We cannot promise calls, and we will not. What we promise: a plain list of where your site loses callers, ranked by impact, with the fixes spelled out.
Clear websites. Easy to call.
Want your site to be the easiest one to call in your area? Book the audit.